Sellers sometimes wonder, "Can I afford to stage my home?"
The better question might be: "Can you afford not to?"
Consider all the financial holding costs while your property lingers on the market—monthly bond payments, insurance, garden and home maintenance, rates and taxes, security systems... the list goes on.
Then, there’s the emotional cost of waiting for an offer. It’s stressful. If you're still living in the home, keeping it spotless for viewings is exhausting. Preparing for show days and tidying to hotel-like standards is a constant chore. The ups and downs of waiting, hoping, and facing potential disappointment can feel like an emotional roller coaster. And in Cape Town, properties typically take about three months to sell.
Beyond the time and stress, there’s the financial loss to consider. If your property sits on the market for over 30 days, agents often suggest lowering the price by at least 10%. For a home valued at R4 million, that's a potential loss of R400,000—far more than the cost of staging.
So, why stage?
Staged properties sell up to three times faster than their unstaged counterparts and often for a higher price. Why? Because staging highlights a home’s potential, allowing buyers to envision themselves living there. It creates an emotional connection, making a lasting first impression that can drive up offers. A well-staged home stands out in listings and looks better in photos, driving more foot traffic and interest.
Also, remember that SARS considers your investment in home staging as a deductible from Capital Gains Tax as it is part of your advertising cost.
Before you consider reducing your asking price, think about the benefits of home staging. The investment is a small fraction of the potential Return in Investment. Call me—I’d love to help you sell your property quickly and at the best price.
Liesa +27848432426
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